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Lead Follow-Up Automation

Most small businesses do not lose enquiries because the offer was wrong. They lose them because nobody replied for two days, or because the second follow-up never happened.

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Sales

What this actually solves

An enquiry arrives while you are with a customer, on a job, or asleep. By the time someone opens the inbox, the person has already spoken to two competitors. Then the follow-ups, which is where most of the revenue actually sits, depend on somebody remembering.

We automate the parts that should never depend on memory: instant acknowledgement, qualification, assignment to a person, reminders, and a follow-up sequence that stops the moment a real conversation starts.

Lead Follow-Up Automation in a real small-business workflow
What is included

The pieces we build for you

Instant first response

Every enquiry receives a real, useful reply within a minute - not an empty auto-responder - including what happens next and when.

Qualification and summary

The enquiry is read, summarised and scored against your own criteria, so your team opens a brief rather than a wall of text.

Assignment and reminders

Each lead gets an owner and a deadline. If it goes untouched, it escalates rather than disappearing.

Multi-step follow-up

A sequence of follow-ups over the following weeks, personalised to what they asked about, that stops automatically when they reply.

One place to look

Every enquiry from every source - form, email, chat, marketplace, phone note - lands in one list with its status.

Weekly pipeline digest

A short summary of what came in, what was answered, what is stalling and where enquiries are being lost.

STEPS
How we deliver it

Four steps, in this order

01

Map every entry point

We find all the places an enquiry can arrive, including the ones nobody remembers, and bring them into one flow.

02

Define what good looks like

Your qualification criteria, response promises, ownership rules and escalation timings, written down and agreed.

03

Build and test with real cases

We run last month's enquiries through the flow before it touches a live lead, and fix what it gets wrong.

04

Watch and refine

We monitor the first weeks closely, then review the sequence and messaging against response rates.

Outcomes

What changes once it is running

Every enquiry acknowledged in minutes, at any hour
Follow-ups that happen whether or not anyone remembers
A single list where nothing is unowned
Visibility of where enquiries stall and why

Pricing is individual, by request

We do not publish fixed price lists. Every automation is scoped around your tools, your volumes and your team size, so each quote is prepared individually after we understand the process.

Good to know before you ask

  • We start narrow, with one process rather than a programme of work.
  • Cleaning your data usually takes longer than the build itself.
  • Anything requiring judgement stays with your team by design.
  • Everything is documented so you are never dependent on us.
Questions

About this service specifically

More general questions - pricing, data handling, timelines - are answered on the FAQ page.

They should not, and that is a design decision. Sequences are short, reference what the person actually asked about, are sent from a real person's address, and stop immediately on any reply. We would rather send three useful messages than twelve generic ones.

No. If you have one, we automate around it. If you do not, we can start with a shared inbox and a spreadsheet-level structure and only add a CRM when the volume justifies it.

The first response and follow-ups go out under your business name, using messaging you approve. Anything that requires a judgement call - pricing, scope, commitments - is routed to a person.

Related

Other things we automate

Support

AI for Customer Service

Answer common questions instantly, route the rest to the right person, and stop losing messages between inbox, chat and social.

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Inbox

Email Automation

Sort, summarise and draft the inbox automatically, and send the routine messages your business owes people without anyone typing them.

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Assistants

AI Chat Assistants

Assistants that answer from your own documented knowledge - on your website, in your messaging apps, or internally for your own team.

Explore this service

Start with one process that is costing you the most time

Send us a short description of how the work is handled today. We will map it, show you what can be automated safely, and tell you what it would take to run it.