GPR Technology
GPR TechnologyGPR Technology

Marketing Automation

Small business marketing usually fails on consistency, not creativity. The newsletter goes out twice and then stops. The past customers never hear from you again.

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Marketing

What this actually solves

The most valuable list a small business has is the people who already bought something, plus the people who enquired and did not. Both are almost always ignored, because staying in touch is a recurring task and recurring tasks lose to urgent ones.

We build the mechanics: a clean segmented list, sequences that trigger on real events, drafts prepared for the recurring sends, and reporting that shows what actually produced enquiries. You keep editorial control over what is said.

Marketing Automation in a real small-business workflow
What is included

The pieces we build for you

List hygiene and segmentation

One clean list, deduplicated, with meaningful segments and consent status recorded properly.

Event-triggered sequences

Messages that fire on a real trigger - a purchase, a completed job, an anniversary, a lapsed customer - rather than on a whim.

Recurring campaign preparation

Drafts and assets prepared automatically ahead of each send, so publishing is an edit-and-approve step rather than a blank page.

Reactivation flows

Structured contact with customers who have gone quiet, and with enquiries that never converted.

Content repurposing

One piece of material adapted into the formats your channels need, keeping the message consistent everywhere.

Plain reporting

What was sent, what was opened, what was clicked and - the part that matters - what produced an enquiry.

STEPS
How we deliver it

Four steps, in this order

01

Clean the list first

Before anything is sent, the list is deduplicated, corrected and checked against consent records. Sending to a bad list damages your domain.

02

Pick two or three triggers

We start with the moments that matter most, rather than building a twelve-branch flow nobody understands.

03

Write once, approve once

You approve the messaging and the frequency. The automation only handles when and to whom.

04

Measure and prune

Sequences that do not earn their place get shortened or removed. More messages is not the goal.

Outcomes

What changes once it is running

Consistent contact without a monthly scramble
Past customers who hear from you at sensible moments
A list you can trust and segment
Reporting tied to enquiries, not just opens

Pricing is individual, by request

We do not publish fixed price lists. Every automation is scoped around your tools, your volumes and your team size, so each quote is prepared individually after we understand the process.

Good to know before you ask

  • We start narrow, with one process rather than a programme of work.
  • Cleaning your data usually takes longer than the build itself.
  • Anything requiring judgement stays with your team by design.
  • Everything is documented so you are never dependent on us.
Questions

About this service specifically

More general questions - pricing, data handling, timelines - are answered on the FAQ page.

We prepare drafts and structure, and you approve or rewrite. You know your customers and your voice better than any automation does, and messaging that sounds nothing like you is worse than no messaging.

Consent status is recorded per contact, unsubscribes are honoured immediately and across every sequence, and we do not send to lists that cannot demonstrate a lawful basis. This protects your sending reputation as much as your compliance position.

Less than you might expect. We would rather send one message that is genuinely relevant to a segment than four generic ones to everyone, and we set frequency caps so overlapping sequences cannot pile up on the same person.

Related

Other things we automate

Support

AI for Customer Service

Answer common questions instantly, route the rest to the right person, and stop losing messages between inbox, chat and social.

Explore this service
Sales

Lead Follow-Up Automation

React to every enquiry within minutes, keep following up until someone replies, and stop losing deals to a forgotten inbox.

Explore this service
Inbox

Email Automation

Sort, summarise and draft the inbox automatically, and send the routine messages your business owes people without anyone typing them.

Explore this service

Start with one process that is costing you the most time

Send us a short description of how the work is handled today. We will map it, show you what can be automated safely, and tell you what it would take to run it.